Description
You will learn how to use the four-part AIDA formula to engage more retirees. The most common unforced error that I see financial advisors make on LinkedIn is posting without a framework or structure in the description area before the content that they want people to download articles, links, or videos. In direct response marketing, a tried-and-true process is AIDA.
Transcript - Generated by Artificial Intelligence
[00:00:00] How to use the four-part AIDA formula to engage more retirees. The most common unforced error that I see financial advisors make on LinkedIn is posting without a framework or structure in the description area before the content that they want people to download articles, links, or videos. In direct response marketing, a tried-and-true process is AIDA.
[00:00:37] Attention, interest, desire, and action. It’s a proven marketing formula with specific steps to influence people into taking certain actions. As financial advisors, positioning the benefits of retirement planning is crucial.
[00:00:57] Hi, I’m Antoinette Rodriguez, [00:01:00] CEO of MarFi Advisors, and 16-year coach to million-dollar financial advisor teams.
[00:01:06] I’m a former financial advisor at Merrill Lynch. I am an early adopter and have made a seven-figure return on my LinkedIn efforts. If you stay till the end, I will provide you with a valuable freebie so that you can implement the material that I am teaching in this video. No need to take notes. First, what is AIDA? AIDA is an acronym used for a marketing strategy that has been around since the early 1900s.
[00:01:34] It was developed by Eugene Schwartz, who wrote a book called Breakthrough Advertising. Attention: grab the Reader’s Attention with an engaging headline.
[00:01:47] Interest: Create curiosity by asking questions or using the what-if technique
[00:01:53] Desire: Make them hungry for more by showing benefits, [00:02:00] discussing pain points, and posing challenges.
[00:02:04] Action: Provide them with clear next steps so they know what to do, and they have reached their desired level of interest in your post.
[00:02:14] Now let’s go through an example of retirement planning. This is an excerpt from the larger course.
[00:02:20] Are you worried about having enough money to retire? i.e., Attention.
[00:02:24] And as an aside, you may know that this is one of the most Googled questions on the internet related to financial planning.
[00:02:31] Retirement planning is the process of working out how much money you will need to have saved up and what investments are likely to give you a good return on your savings. Many pre-retirees wonder when they should start saving and how long. If you don’t plan properly, then there is a risk that when retirement planning comes around, you won’t have enough money to live the lifestyle you’re accustomed to.[00:03:00]
[00:03:00] Desire: Many things can affect your retirement plans, such as inflation and interest rates. So it is essential to know how to invest your savings into the right products at the right time.
[00:03:13] Now cue inflation and interest current topics. We offer advice on all aspects of financial planning, including pensions, 401ks, Roth IRAs, and more.
[00:03:25] So if you or someone you care about is worried about having enough money to retire, we’d love to help.
[00:03:32] Action (next steps). Read this article and contact us today by calling 1-800-123-4567. Other options are to email my assistant for an appointment. Or if you have an online calendar, maybe they can just schedule the meeting directly. Even better, have a place on your website where they can download a checklist or use a retirement tool and collect their email so that you can communicate with them regularly [00:04:00] thereafter.
[00:04:01] Of course, financial advisors are not expected to write like experienced copywriters. But your blog post description on LinkedIn must include a process to get your readers from here to there. Similar to financial planning, it is necessary to get engagement before they act. Following the AIDA formula is a good start.
[00:04:24] Thanks for watching this excerpt on using AIDA in retirement planning. I f you found this content helpful, would you do Brooklyn Girl a favor? Click the like button and let me know in the comments area exactly what you found helpful and useful to everybody.
[00:04:40] Let me know what else you’d like to know about this topic. As promised, because you stayed till the end, I have three freebies for you. They are templates using the AIDA sample and answering the financial planning question: are you worried about having enough money to retire?
[00:04:59] I hope you’re [00:05:00] healthy and happy wherever you’re watching this. Thanks for your attention.
