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How key FA team roles help you scale faster

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The key roles on a financial advisory team include – CEO, COO, IA, customer service/sales assistants, and interns. Find out how role carveouts can help you grow your practice faster, have a better work-life balance, and have less stress.

AI-GENERATED TRANSCRIPT

[00:00:00] Antoinette Rodriguez: The key roles on a financial advisory team. Typical roles on a team include the CEO, COO or IA, customer service or sales assistants, and interns.

[00:00:24] Antoinette Rodriguez: First, we’ll talk about the CEO role. The CEO role is generally held by the most senior financial advisors. Core responsibilities include managing investments, setting strategic direction, managing key relationships, and being a rainmaker. This role is normally filled by the person who started the practice.

[00:00:46] Antoinette Rodriguez: They are generally do-it-yourself, direct, take charge business people. Sometimes they have difficulty delegating tasks and letting go of control. Regardless of responsibility sharing, [00:01:00] the word that most describes this role and or personality is control.

[00:01:10] Antoinette Rodriguez: Investment management might be delegated to outside managers or a more detailed person within the team.

[00:01:24] Antoinette Rodriguez: Key relationship management might be shared with a junior financial advisor or a competent sales assistant.

[00:01:35] Antoinette Rodriguez: The next role is a COO role. This role generally manages the practice, can help manage staff and may be in charge of IT or information management. The person in this role will have an orientation towards detail, minutia, precision and can work alone. They may get stuck on very specific details, much to [00:02:00] the chagrin of the CEO.

[00:02:05] Antoinette Rodriguez: Next role can be bundled on the customer service, sales administration, or support staff. The responsibilities would include relationship management, administration, overseeing interns, and in some cases, or conjunction with the COO, management of IT.

Antoinette Rodriguez, MBA

CEO - MARFI advisors & podcast host

Antoinette Rodriguez, aka ARod, is MarFi Advisors’ CEO and social media editor for Financial Advisor magazine. She founded MarFi Advisors, a New York City-based marketing, strategic business, and practice management consulting firm, to million-dollar wealth management teams since 2005.

Antoinette is a former financial advisor at Merrill Lynch. She holds a BS degree in Finance and an MBA in International Business and Total Quality Management. She has in-depth knowledge of the ultra-and high-net-worth investor markets, including the women, multicultural, and next-gen growth niches.

Antoinette is the 2022 Chairwoman of Financial Advisor Magazine’s Invest in Women Conference, podcast host, and board of directors.

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